51 users · 8 weeks · zero paid acquisition

Stop letting
money just
disappear.

VaultUp is the AI money coach built for 16–28 year olds — not generic tips, not passive automation. A coach that knows your numbers and helps you save for the things that actually matter.

Open App — it's free See a demo first
51+
Real users
8
Weeks live
£0
Paid acquisition
Claude
AI by Anthropic
5
Currencies supported
51+
Registered usersSupabase auth · 8 weeks live
£0
Paid acquisition100% organic growth
5
Phase roadmapFCA-aligned Open Banking
67%
Of 18–28 year oldsNo savings habit — FCA 2022
Why we built this
Bank apps want to
control your spending.
We want to build your saving habit.

As a finance professional who studied in the UK, I watched friends — and myself — struggle with money not because we were bad with it, but because every tool out there tells you what not to do. Cut the coffee. Cancel the subscription. Stop going out.

Real life doesn't work like that. People don't need more guilt — they need a plan for the things they actually want. A holiday. A car. An emergency fund. A night out with people they care about.

VaultUp is built around a different assumption: that the habit of saving comes from having something worth saving for, not from being told what to cut.

What every other app does
Shows you a pie chart of your spending. Says "you spent £210 on food." Offers no plan. No context. No coaching. You already knew you spent money. That's not the problem.
What Val does differently
Knows your income, your goals, your group pots, your streak — before you ask a single question. Tells you exactly where you stand and what to do next. Specific. Actionable. Yours.
The long-term vision
I want VaultUp to be the financial home for a generation. Not a bank. Not a budgeting tool. A vault — where individuals save for what genuinely matters to them, at every stage of their life.
The vision

Your vault. Your currency.
Your goals.

VaultUp isn't built for one country or one currency. It's built for anyone who wants to save with intention — wherever they are, whatever they earn in.

I want to help every individual save for what matters to them — and see this app as their own vault to do exactly that.
Whether you're saving for a holiday in Bristol, a wedding in Mumbai, or a car in Dubai — VaultUp adapts to your world. Val speaks your numbers, in your currency, with your goals in mind. The coaching is the same. The context is yours.
£ GBP ₹ INR $ USD € EUR د.إ AED
The problem

Young adults are flying
blind financially.

The problem isn't information — it's personalisation. Nobody was building a product that spoke to this demographic as individuals, not categories.

67%

of 18–28 year olds in the UK have no structured savings habit. The problem is not information — it's that nobody talks to them as individuals. (FCA Financial Lives Survey, 2022)

£0

Most young adults receive zero personalised financial guidance from their bank or employer. Monzo shows you a pie chart. Chip moves money silently. Nobody explains anything.

16+

Junior ISAs, Plan 2 student loans, starter salaries — complex decisions at exactly the wrong time to be left without guidance. VaultUp's AI coach Val knows these rules and applies them to your situation.

Val

VaultUp's AI coach knows your actual income, spending breakdown, goal progress percentages, group pot balances, and streak before answering a single question. Not generic. Not a bot. A coach.

What VaultUp does

Everything in one place.
Finally.

AI Money Coach — Val

Powered by Anthropic Claude. Val knows your income, spending categories, every goal's progress percentage, group pot balances, streak and XP before you ask. Real advice, real numbers, zero waffle.

Live
Goal tracking + monthly history

Set savings goals with targets and monthly commitments. Progress resets automatically each month — but your full history is permanently saved in Supabase. Val knows your ETA to every goal.

Live
Group savings with invite links

Create a group, share an invite link. Each member gets their own isolated pot — money never mixes. Group balance is the sum of individual pots. Admin controls membership. Exit = money back.

Live
Multi-currency support

Choose your currency at sign-up or change it any time: £ GBP, $ USD, € EUR, ₹ INR, د.إ AED. Val adapts her coaching to your currency automatically — every number, every goal, every insight in your money.

Live
Spending insights

Track across five categories: Rent/bills, Food, Subscriptions, Travel, Other. The "unaccounted" figure (income minus spending minus savings) is what Val uses to find where money is disappearing.

Live
Open Banking — coming

FCA-aligned integration roadmap: TrueLayer read-only (Phase 2), GoCardless direct debits (Phase 3), Modulr pooled accounts (Phase 4). Regulatory pathway documented at every phase.

Roadmap
Meet Val

Not a chatbot.
A coach.

Before you type a word, Val already knows your complete financial picture. Every message triggers a rebuild of a dynamic system prompt containing your income, spending, goals, group pots, streak, and XP. The AI sees your life before it sees your question.

"You've got £1,800 in and £1,270 tracked. That's £530 unaccounted." Not "try to spend less."

UK-specific guardrails hardcoded — Junior ISA £9k/yr, Cash ISA £20k/yr, Plan 2 student loan 9% above £27,295

Multi-turn dialogue — full conversation history sent with every API call. Val remembers the thread.

Currency-aware coaching — Val speaks in your currency, whether that's £, ₹, $ or د.إ.

Val
online · your money coach
Real conversation
How am I doing this month?
You're smashing it — £320 saved — 80% of your £400 target with a week still to go. Holiday fund at 34%, on track for August. One thing: Deliveroo is your biggest leak at £210 this month. Cut that by £50 and you'd hit target every month.
How long until my holiday goal?
At £160/month you'll hit your £1,200 Holiday goal in 5 months — right on time for August 2026. £790 left. Keep the streak going and I'll flag if you fall behind.
What about my Ibiza group pot?
Your Ibiza Squad pot is at £320 — the group is at £800 of £2,400 total. You're the top contributor. 3 months left to deadline. If the group keeps this pace you'll make it with £180 to spare.
Why VaultUp

The gap nobody
filled.

The competition
Monzo / Chip / Plum

No AI coach — passive automation only

Generic advice, no user context

No group savings social layer

Not built for 16–28 year olds specifically

Single-currency only

VaultUp
Val

AI coach with full financial context per message

Specific to your numbers — not generic tips

Group savings with individual pots + invite links

Interest on savings — roadmap Phase 4 via e-money partner

Built specifically for UK 16–28 year olds

Multi-currency: £, ₹, $, €, د.إ — AI adapts to each

Also missing
YNAB / Emma

YNAB: £99/yr, desktop-first, no AI

Emma: aggregator, not a coach

No gamification or habit mechanics

No group savings feature

No coaching layer alongside interest

Not designed around young adults' reality

Open Banking roadmap

Built for the UK's
financial future.

Architected around the FCA's Open Banking initiative (OBIE, PSD2). Each phase adds capability without a rebuild — the individual pot architecture and AI coaching layer scale through every phase.

Phase 1
Now
Live — 51 users
AI coaching + Supabase auth + group savings + multi-currency

Val coaches users based on their complete financial profile. Real user accounts with Supabase auth and Row Level Security. Group savings with individual pots and working invite links. Monthly history snapshots. Multi-currency support (£, $, €, ₹, د.إ) with full AI awareness. Zero FCA registration required — no financial activity by VaultUp.

Phase 2
6 months
Coming soon
React migration + read-only bank linking (TrueLayer)

Frontend refactor to React components. Open Banking read-only connection via TrueLayer (AISP scope — TrueLayer holds the FCA licence, VaultUp integrates via API). Val auto-detects contributions from real transaction data. No manual spending entry needed.

Phase 3
12 months
Roadmap
Automated direct debits via GoCardless

Member sets a monthly amount. GoCardless handles the Direct Debit mandate. Money moves automatically on payday. Group pot contributions happen without manual action.

Phase 4
18 months
Roadmap
Real pooled accounts via Modulr or ClearBank

Each member's group pot becomes a real ring-fenced sub-account under a partner's FCA e-money licence — own sort code and account number. Automated returns on exit via Faster Payments. And because the money is real and pooled, interest on balances becomes possible — the same structure Chip and Plum use today. VaultUp's goal is to combine that return with something they don't have: a coach who helped you save in the first place.

Phase 5
2–3 years
Roadmap
Group ISA and investment products

From saving for a holiday to building a house deposit — tax-free group investment pots for long-term shared goals. VaultUp transitions from savings app to wealth platform. The full arc from age 16 to 28, globally.

Technology

Production-grade.
From day one.

AI
Anthropic Claude

claude-sonnet-4-20250514 · Dynamic system prompt per message · Currency-aware coaching

Auth & Database
Supabase

PostgreSQL + Row Level Security · JWT auth · Real user records · Monthly history table · Currency column

Frontend
Vanilla JS

Zero bundle overhead · Instant mobile load · Single-file architecture for iteration speed

API Proxy
Vercel Serverless

API key isolated server-side · Never exposed to browser · /api/chat.js proxy

Counter
Upstash Redis

Persistent atomic user counter · Edge-compatible · /api/count endpoint

Deployment
Vercel

GitHub auto-deploy · Commit to live in ~90 seconds · Global CDN

Analytics
Vercel Analytics

Privacy-first · No cookies · No GDPR headaches · Real visitor data

Security
RLS + Env vars

Supabase Row Level Security on every table · Zero secrets in codebase or browser

PK
Founder
Piyush Kadam
Founder & Product Builder · Bristol, UK

VaultUp was born from a personal frustration. As someone studying finance — ACCA part-qualified, MSc in Accounting and Finance — I knew exactly how money worked in theory. Balance sheets, cash flow models, yield curves. But none of that helped me, or anyone I knew, actually save consistently in real life.

The people I was watching struggle weren't careless. They were 19, 22, 25 — in their first jobs, earning money for the first time, trying to figure it out. Nobody was talking to them. Nobody said: "You've got £1,800 coming in this month — here's where it's going and here's what you should do."

My long-term vision is simple: I want to help every individual save for what matters to them — and see VaultUp as their own vault to do exactly that. Not a bank. Not a budgeting tool. A vault. Whether they're in Bristol, Mumbai, Dubai, or anywhere else. The coaching is the same. The context is theirs.

Built solo, deployed in 8 weeks, 51 real users, zero paid acquisition — and a clear 5-phase roadmap to becoming the first AI-native wealth platform built around that belief.

ACCA Part-Qualified MSc Accounting & Finance Anthropic Claude API UK Fintech Open Banking Supabase Bristol, UK

Your vault.
Your goals.
Your coach.

Free. No card required. Val is ready when you are — in your currency, with your numbers, for what actually matters to you.

Start saving free